Premier Distilleries Limited has earned national recognition after its Coffee Spirit Flavoured Vodka was voted Uganda’s best in the blended alcohols category at the 2025 People’s Choice Awards. The ceremony, held on August 29 at the Imperial Royale Hotel in Kampala, brought together industry players, consumers, and government representatives.
The award underscores the growing appeal of Premier’s coffee-inspired vodka, which edged out competition from some of Uganda’s most established spirit brands. Independent surveys carried out across the country confirmed it as the preferred choice among consumers, highlighting its rising popularity in the market.
The gala was presided over by the Minister of Gender, Labour and Social Development, Hon. Betty Amongi, who underscored the importance of recognising businesses that resonate with Ugandan consumers.
Premier Distilleries’ win comes as the company runs its nationwide “Bikole Masavu” campaign, a three-month promotion rewarding loyal customers with prizes ranging from motorcycles and tuk-tuks to cash incentives. The campaign has boosted the brand’s visibility while connecting directly with everyday Ugandans.
By securing this accolade, Premier Distilleries has strengthened its position in Uganda’s competitive beverage sector and reinforced its reputation as a brand that blends innovation with consumer trust.