Uganda delivered a powerful showcase at the 2025 Warsaw International Tourism & Travel Fair, drawing strong crowds and renewed interest in both its tourism attractions and premium coffee offerings.
The country’s stand, mounted through a joint effort between the Uganda Embassy in Berlin, the Exclusive Sustainable Tour Operators Association (ESTOA) and SeraWild Coffee, quickly became one of the most visited sections of the expo. For three days, visitors streamed in to sample Uganda’s rich coffee flavours while learning about its globally acclaimed tourism experiences.
Uganda’s delegation used the platform to highlight the country’s diverse tourism portfolio from mountain gorillas and savannah safaris to cultural circuits and birding routes positioning Uganda as an adventure and eco-tourism hotspot for European travellers. Exhibitors also held business-to-business engagements with travel agents and tour companies eyeing new partnerships for the 2025–2026 season.
Alongside tourism marketing, Uganda’s coffee producers made a notable impression. SeraWild Coffee captivated attendees with Uganda’s signature aroma and flavour profiles, offering tastings that helped draw international buyers, roasters and distributors to the stand. Exhibitors said the dual focus on tourism and coffee was intentional, aimed at strengthening Uganda’s overall brand and linking travel with agricultural heritage.
Representatives at the fair expressed optimism about the exposure gained in Poland, noting that the European market continues to show rising demand for authentic travel experiences and traceable origin coffee.
Uganda’s participation in the Warsaw fair is part of wider efforts to grow its visibility in high value markets and attract visitors seeking unique nature based and cultural experiences. The enthusiastic reception in Warsaw suggests that the country’s blend of adventure tourism and premium coffee may be one of its strongest selling points going into the next travel year.