Yara Uganda has recognized outstanding Agro retailers who excelled in promoting and distributing genuine agricultural inputs under its YaraConnect loyalty program. The awards were handed out at a colourful ceremony in Masaka, where top performers walked away with motorbikes and other prizes.
Alice Maria Basirika, proprietor of Mak Kwitte Agro Chemicals in Busega, emerged the overall winner and received three motorbikes for her commitment to supporting farmers with authentic Yara fertilizers. Two other retailers, Ashimu Multiple Enterprises and Rural Agro Input Dealers (RAID), both based in Masaka, were also rewarded with motorbikes for their strong sales performance and partnership with Yara.
The YaraConnect initiative works through a mobile app that enables retailers to earn points by scanning QR codes on fertilizer bags and bottles. Accumulated points can be redeemed for a range of rewards, including motorbikes, smartphones, and branded merchandise. Beyond incentives, the program is designed to build trust in the supply chain and ensure farmers have reliable access to quality fertilizers.
Speaking at the event, John Meshack, Yara Uganda’s Commercial Manager, explained that the loyalty program is more than a reward scheme: “It’s about building stronger relationships with our retailers, so that farmers benefit from consistent access to genuine inputs.”
The ceremony also featured training sessions on crop nutrition and responsible product use, aimed at strengthening the technical knowledge of retailers. Ivan Sekajako, Yara Uganda’s Sales Agronomist, urged more Agro dealers to join the platform, noting that many are missing out on opportunities to grow their businesses and better serve farmers.
The company announced that the next reward cycle under YaraConnect will run in January 2026, offering more retailers a chance to benefit from the program.