Britania Allied Industries has officially introduced its latest snack innovation, Britania Cream Biscuits, at a colourful launch event that doubled as a celebration of youth creativity and empowerment.
The launch took place under the Elevate 360 initiative of the Asinatha Foundation, drawing over 500 students who became the first to taste the new biscuits. The event created a platform that blended fun, flavour, and youth engagement, reflecting the company’s drive to connect with the next generation of consumers.
Speaking at the launch, Ali Yousef Ebraik, Chief Executive Officer of Britania Allied Industries, said the new product embodies the joy and energy of young people.
“This product is about joy, creativity, and the spirit of today’s youth. Britania Cream Biscuits are not just a snack, but an expression of fun and connection,” Ebraik noted.
Timothy Bhatia, the company’s Marketing Manager, highlighted the alignment between Britania’s business strategy and its social commitment to empower young people.
“Our goal is to continuously innovate and provide products that not only excite our consumers but also support platforms where youth can thrive,” he said.
The launch event featured interactive activities, performances, and mentorship opportunities, reinforcing the wider Elevate 360 vision that promotes education, environmental awareness, and entrepreneurship among young people.
With this introduction, Britania is expanding its product range while re-energising its market presence through a blend of innovation and social impact. The company says it remains committed to developing snacks that resonate with Uganda’s vibrant youth while backing initiatives that prepare them for the future.