A new national policy proposal by Kenya’s anti-drug authority seeking to overhaul alcohol consumption and marketing laws has sparked a storm of criticism from citizens, businesses, and public figures across the country.
The policy, released by the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA), recommends drastic reforms aimed at curbing alcohol abuse. Among the most contentious changes is raising the legal drinking age from 18 to 21 and imposing sweeping restrictions on where alcohol can be sold including bans in supermarkets, restaurants, and residential areas. Home delivery services and online platforms would also be barred from distributing alcohol if the proposals take effect.
“The goal is to protect young people and restore public health and order,” said NACADA CEO Anthony Omerikwa during the launch of the policy document on July 30. “We must act decisively to save our families, our economy, and our future.”
But the move has drawn intense backlash from Kenyans on social media, civil society groups, and members of the business community who argue the proposals are overly punitive and risk economic disruption.
The proposed policy also seeks to criminalize alcohol advertisements featuring celebrities, influencers, and sports personalities. It would prohibit alcohol companies from sponsoring sports teams or tournaments, a move industry players warn could affect revenue and athlete development.
“You can’t build a nanny state by banning everything. Influence is not just negative it can be used responsibly,” tweeted media personality Ian Mwangi, in opposition to the advertising restrictions.
Another area of concern is the policy’s enforcement and legality. NACADA clarified that the document is currently a proposal, not a law, and would need alignment with the existing Alcoholic Drinks Control Act of 2010. The authority said public consultations and stakeholder input would be essential before any regulations are implemented.
“The backlash shows there is a need for deeper dialogue,” noted policy analyst Dr. Grace Naliaka. “Substance abuse is a real issue, but effective regulation must balance health goals with economic and social realities.”
County governments, health officials, religious leaders, and law enforcement agencies are expected to play a role in the policy’s rollout, should it be adopted. NACADA plans to engage these stakeholders in the coming weeks to refine the proposals.
For now, the debate rages on. While some welcome the stricter rules as a step toward protecting the youth from addiction and societal decay, others warn that Kenya may be venturing into territory that stifles freedoms and economic flexibility.
“We can’t legislate morality,” said one concerned citizen in an online forum. “Let’s regulate wisely, not blindly.”