By Johannah Nantongo
GULU, Uganda — Uganda Baati has announced renewed support for the 2026 Gulu City Marathon, saying the event has evolved into an important platform for improving public health, promoting tourism and supporting economic development in Northern Uganda.
The pledge was made during the official launch of the 2026 edition of the marathon, where government officials, business leaders and development partners called for increased investment in the race to expand its reach and impact.
Uganda Baati Head of External and Corporate Affairs Jackie Tahakanizibwa said the company remains committed to the marathon because of the positive changes it has brought to local communities.
She explained that Uganda Baati, through its corporate social investment arm, the Uganda Baati Foundation, supported health outreach activities during last year’s marathon that enabled thousands of residents to access free medical services.
Tahakanizibwa said findings from the outreach underscored the need to strengthen HIV prevention and awareness efforts, particularly among young people, and noted that this year’s marathon will place greater emphasis on HIV education and testing.
Speaking at the launch, Justice and Constitutional Affairs Minister Norbert Mao described the marathon as a powerful tool for social and economic transformation in Northern Uganda.
According to Mao, the event brings together government institutions, private companies, development partners and communities around a shared goal of advancing regional development.
He said the marathon contributes to tourism growth, stimulates local businesses, creates opportunities for young people and enhances Northern Uganda’s profile as a destination for investment.
Gulu City Marathon convener Francis Gimara said the initiative was established to change perceptions about the region and showcase its cultural and economic potential.
Gimara encouraged visitors to see the marathon as more than a sporting event, saying it offers an opportunity to experience the culture of Gulu, support local communities and contribute to regional development.
He revealed that organizers intend to intensify HIV awareness activities this year following concerns raised during last year’s community health camp.
Businessman Amos Wekesa urged local leaders, entrepreneurs and residents to take ownership of the marathon and support its growth into a major African sporting event.
Wekesa noted that large sporting events create business opportunities for hotels, transport operators, restaurants and local traders, and called on Gulu to maximize the economic benefits associated with the influx of visitors.
During the launch, organizers also presented a contribution of Shs10 million from proceeds of the 2025 marathon to the Martin Aliker Resource Centre.
Rotary Club of Kampala President Shem Nnaggenda K. Nsubuga reaffirmed Rotary’s continued partnership in supporting the marathon’s health outreach programmes, HIV awareness campaigns and other community initiatives.
The 2026 Gulu City Marathon is expected to attract thousands of runners from across Uganda and abroad as organizers continue using sports as a platform to advance public health, tourism and economic development in Northern Uganda.