Four Absa Bank Uganda customers have each won sh10 million in the second round of the bank’s ongoing “Play Your Cards Right” 2025 campaign, a promotion designed to reward active debit and credit card users.
The winners, announced this week, were selected from customers who used their Absa debit or credit cards at least five times in July. The campaign, which runs from June to September 2025, awards a total of UGX 40 million every month, with winners drawn from both personal and business banking segments.
Speaking at the prize handover, Moses Rutahigwa, Absa Bank Uganda’s Retail and Business Banking Director, said the initiative is both a reward and an encouragement for customers to embrace the convenience of digital payments.
“This campaign celebrates our customers while encouraging them to embrace the convenience and rewards of cashless payments,” Rutahigwa said. “With Absa’s robust digital infrastructure, transactions are fast, secure, and seamlessly integrated into daily life whether shopping, dining, travelling, or fuelling. The more you use your Absa card, the more chances you must win.”
Absa’s push comes as Uganda experiences rapid growth in digital transactions. In 2024, the bank’s card transaction volumes grew by 18.5%, surpassing the market average, while active card usage rose by 15% compared to the market’s 2% growth.
Data from the Bank of Uganda highlights a major shift towards electronic payments. Cheque usage dropped from UGX 7.98 trillion in 2019 to UGX 4.8 trillion by mid-2024. In the same period, e-money transactions surged to UGX 253.7 trillion – up from UGX 192.9 trillion – with nearly 88% of the value coming from low-value payments. Agent banking transactions grew by 33.6% to UGX 16.7 trillion, while interbank RTGS transfers rose 16.7%, hitting 2.1 million transactions.
Rutahigwa stressed that Absa’s campaign is part of this broader digital shift. “Every swipe, tap, or online payment could be the one that wins you UGX 10 million,” he said. “It’s our way of making banking both rewarding and convenient, while promoting secure, innovative, and easy-to-use digital solutions.”
The Play Your Cards Right promotion will continue with monthly draws until September 2025, giving customers several more chances to win.