By Joseph Kiggundu
KAMPALA — Vivo Energy Uganda has rewarded loyal customers with fully sponsored holidays to South Africa and household electronics following the conclusion of its “Unleash the Power” promotional campaign.
The campaign, which targeted motorists purchasing Shell V-Power fuel and Shell Helix Ultra lubricants, ended with a prize-giving ceremony held on Friday at Shell Lugogo service station in Kampala.
Eight grand prize winners received all-expenses-paid trips to Cape Town, South Africa, each with an accompanying partner, while more than 80 other customers walked away with electronic appliances and assorted prizes.
The rewards included Samsung refrigerators, 68-inch television sets, blenders and other household gadgets.
Vivo Energy Uganda Marketing Manager Helen Muwamba Wenje said the promotion was intended to appreciate customers who consistently choose Shell’s premium products while increasing awareness of their benefits to vehicle performance and engine protection.
To qualify, motorists were required to purchase Shell V-Power worth at least Shs100,000 or service their vehicles using Shell Helix Ultra lubricants. Eligible customers received scratch coupons containing promotional codes that were entered into a draw for various prizes.
One of the grand prize winners, Mpima Abbas Madavan, an employee of the National Council for Higher Education and resident of Nansana, said he was surprised to learn that his repeated fuel purchases had earned him a holiday to South Africa.
Madavan explained that he initially purchased Shs150,000 worth of Shell V-Power at a service station opposite his workplace before returning three days later for another purchase.
After submitting promotional codes on four occasions, he received a telephone call informing him that he had won the trip.
He said travelling with his wife would make the experience particularly memorable, adding that he looked forward to exploring Cape Town and meeting new people.
Vivo Energy Uganda Chief Commercial Officer Alinafe Mkavea said the campaign sought to highlight the benefits of premium automotive products while giving customers additional value through rewards.
She noted that choosing quality fuels and lubricants goes beyond the immediate act of refuelling or vehicle servicing, pointing to the importance of engine protection, improved performance and a better motoring experience.
Shell V-Power is designed to help clean engine components and protect against deposits that can affect engine performance, while Shell Helix Ultra is a fully synthetic lubricant developed using Shell’s PurePlus Technology to support engine protection and performance.
Mkavea said the company was encouraged by the response from motorists and would continue developing initiatives that strengthen customer relationships and promote its premium product range.
Muwamba confirmed that the promotion had concluded, encouraging motorists to look out for future campaigns as Vivo Energy Uganda continues to engage customers across the country.
The company also recognised the contribution of customers, service station operators, mechanics, business partners and employees towards the campaign’s implementation.
Vivo Energy Uganda markets and distributes Shell-branded fuels, lubricants and related motoring services in Uganda, with customer engagement and product differentiation forming part of its strategy in the competitive energy market.